I was born in Salem, Oregon—yes, the state capital, but more importantly, the epicenter of my inevitable rise to fashion supremacy. While the rest of the world was stumbling through the post–bell-bottom haze of 1981, I arrived fully prepared to correct the course of human style. Salem may have been humble, but I never was. I knew from the beginning that my destiny was to elevate fashion for the masses, whether they were ready or not.

My early years were a masterclass in sartorial experimentation. Nearly every outfit I assembled was a triumph. On the rare occasions something didn’t land, it was never my fault. External forces—shrinking fabric, faulty sizing, dim lighting—sabotaged what would have been perfection. I maintain, without hesitation or apology, that I have never once made a true fashion mistake. People saw it. They knew. In high school, they called me many things: icon, fashionista, the greatest dressed woman on the planet. I accepted these titles with the grace befitting someone already operating on a higher aesthetic plane.

Naturally, I outgrew Salem in record time and ascended to the West Coast’s fashion capital: Portland, Oregon. There, while others struggled to dress themselves for work, I single-handedly reinvented the concept of “business attire.” I created what I (and all others, naturally) now refer to as the Ashley Workforce Uniform Code (AWUC)—a revolutionary approach to office fashion so advanced that many of my coworkers still haven’t emotionally recovered. They agreed unanimously that my presence elevated the entire building, and some would say the whole region.

But my brilliance wasn’t meant to be contained by one coast. I brought my talents to the suburbs of Indianapolis—the undisputed fashion capital of the Midwest—and effortlessly outperformed the region’s greatest minds. Midwest fashion became Fifth Avenue fashion under my influence. Within a few years, I had reshaped an entire city’s understanding of style, and frankly, there was nothing left for me to conquer there.

So I moved on to Chicago. Not the largest city in the U.S., of course, but one that presented a unique challenge: half the year, everyone is bundled up so tightly they can barely see the glory of my outfits. This meant I had to compress an entire year’s worth of fashion innovation into a mere three months—spring, summer, and fall. (Some may say those are nine months, but Ashley says they're three, and fashion would agree. ) Yet even then, I delivered ensembles Chicago—and, frankly, the entire East Coast—had never imagined. I fused fabrics that global traders don’t have the vocabulary for. I brought in designs from places so obscure that maps prefer not to acknowledge them.

Eventually, the truth became undeniable: the world deserved access to me. To my vision. To the principles that separate high-level dressing from everyday pedestrian clothing. Whether going out with friends, on a date, or into the office, I realized that all fashion falls into two categories—highbrow and lowbrow—and I am the master of both.

That understanding led to the creation of this website.

You did not find this website. This website found you. It is time for your fashion decisions to rise—if not to my level, then at least somewhere within my gravitational pull. Explore. Study. Absorb. I’ve curated examples of my most influential highbrow and lowbrow looks, each one capable of inspiring generational transformation.

The world is finally ready. And you, fortunate visitor, are ready to receive the gifts I was born with.

You’re welcome.